About the Healthier Dining Programme (HDP)

About the programme

Since the Healthier Dining Programme (HDP) started in 2014, the programme has increased the availability and accessibility of healthier food and drink options in Singapore by over 10 times, spanning more than 300 brands and over 2,600 touchpoints. HDP can also help your food and beverage (F&B) business grow by assisting you in incorporating healthier options on your menu.

As a HDP Partner, you will be able to apply for a Healthier Dining Grant to help you publicise your healthier menu items.

Moreover, grow your customer base and tap on opportunities to reach interested customers through the Health Promotion Board (HPB) consumer reward programmes such as the Eat, Drink, Shop Healthy Challenge, which incentivises consumers to choose healthier options, thereby promoting your brand and the healthier meals you offer.

Benefits for HDP partners

As a HDP Partner, you will have access to a range of publicity opportunities and support from HPB to help you develop and promote healthier food and drink options. You will also be eligible to receive up to $40,000 worth of grants and funding to further grow your business.

Marketing, Reformulation and Technology Grant support

Healthier Dining Grant*

Worth up to $30,000 of reimbursements for production of in-store or online marketing collaterals to promote your healthier food and drinks.

^{*Healthier Dining Grant is offered to HDP partners only.}

Find out more.

Healthier Dining Innovation Grant*

Worth up to $5,000 of funding to help you reformulate your regular recipe to a healthier version. The grant will help you reduce the costs incurred to purchase healthier ingredients, culinary training and research and development.

^{*Healthier Dining Innovation Grant may be offered to both HDP partners as well as eligible F&B partners who are currently not on HDP to trial the development of healthier recipes.}

Find out more.

Complimentary Point-of-Sale (POS) system enhancement

Worth up to $6,000 to automate the submission of monthly sales reports of healthier food and drinks.

Complimentary Nutrition Services and Brand endorsement

To help you identify potential dishes you can offer as a HDP partner, HPB’s appointed Nutrition Service Provider will provide a complimentary menu analysis for you. Your healthier dishes will then be endorsed by HPB and clearly labelled to help Singaporeans identify them as being part of the HDP.

These identifiers will help boost your brand’s image as well, as they serve as an official recognition of your commitment towards providing healthier dishes.

Enhance your branding with HPB's healthier meal identifiers

"Healthier options available here" identifier on storefront, “450 calories” identifier on bento box, "We use healthier sauces" identifier on storefront

Catering dish tag with “Higher in wholegrains” identifier

Menus/Menuboards with “Lower in calories” identifier

Glass panel with “We use healthier oil” identifier

Marketing campaigns and publicity support

As an HDP partner, you will also have the opportunity to be a part of HPB’s slew of exciting marketing campaigns that continuously encourage consumers to purchase healthier options from our partner outlets in exchange for rewards. Eligible HDP partners who choose to participate in campaigns such as the Eat, Drink, Shop Healthy Challenge will be featured across a variety of touchpoints which in turn will help drive publicity for your brand, and traffic to your outlets. You can also have your vouchers featured as part of HPB’s Healthpoints rewards catalogue to drive repeat purchase for your outlets.

Hear what our partners have to say

Together with some of the best brands in the F&B industry, HPB continuously works with our valued partners to churn out over 200 million healthier meals annually. Here are some reviews and testimonials from our partners:

Lao Beijing, Tunglok Group

Simply Wrapps

For further enquiries, kindly email us at HPB_Healthy_Eating@hpb.gov.sg.