Healthier Dining Grant (HDG)

About the Healthier Dining Grant (HDG)?

The HDG is a co-funding scheme offered by HPB to support our HDP Partners in the promotion and publicity of healthier menu items. HPB will reimburse up to 80% of the qualifying costs incurred for producing in-store marketing materials and website/app amendments, up to the approved grant amount, subject to applicable terms and conditions. Visit the Home page for more information about the HDP.

Eligibility criteria

HDP Partners are eligible for the Healthier Dining Grant (HDG). You can apply for the grant at any time during your period of participation as a HDP Partner, subject to the eligibility criteria below.

Find out more about the eligible items that you can make a claim for with the HDG Application form [PDF, 373 KB].

I'm a First Time Applicant

The following types of F&B establishments with the number of outlets are eligible to apply for the HDG:

≥ 3 outlets¹ operating in the following types of F&B establishments:

• Restaurants

• Quick Service Restaurant/Fast Food

• Cafés (Food Partners and/or Beverage Partners)

• Kiosks (Food Partners and/or Beverage Partners)

• Brand Chains (effective from 1 April 2023)

• Bakeries

• Dessert Stores

≥ 3 outlets¹ operating in the following types of F&B establishments who have not used HPB’s complimentary nutrition analysis support:

• Food Courts

• Institutional Caterers

≥ 1 outlet operating in the following types of F&B establishments:

• Event Caterers

• F&B Companies Operating Solely on Digital Platform(s)

¹ _{Digital ordering platforms (e.g. company website and/or phone app) may count as 1 outlet if these platforms are also planning to feature and promote healthier offerings that are tagged with HDP identifiers.}

Are you a Holding Company?

If you are a part of or a holding company, each brand under the holding company can choose to make individual HDG applications, or apply jointly under the same holding company within one single application.

I am a Repeat Applicant

Applicants can apply for the grant again if the criteria below are fulfilled:

• After the completion of all deliverables and full disbursement of the amount granted under the previous HDG

• Upon the expiry and/or lapse of the previous HDG

Requirements:

(i) HDP Partner must add ≥ 3 new endorsed items² to its menu or ≥ 1 endorsed dish per stall³ in addition to the existing endorsed item(s)

(ii) HDP Partner must use healthier oil for all cooking and food preparations (if not already done so)

² _{For Food Partners: ≥3 new endorsed food items; for Beverage Partners: ≥3 beverage items.}

³ _{Applicable to HDP Partners belonging to Food Court and Institutional Caterer (Stall Concept) settings}

Grant application process

HDG Application Period:

Application cycles are fixed, commencing on the first working day of each calendar month. The complete set of application forms with supporting documents should be submitted to HPB by the 15^th of the calendar month.

Stage 1: Application

To submit the Healthier Dining Grant application form with its supporting documents to HPB at HPB_Healthy_Eating@hpb.gov.sg:

*Additional requirements for repeat HDG applicants:

• List of new endorsements

• Use healthier oil

Stage 2: Issuance of Grant Award Letter (GAL)

• HPB to email a softcopy of the Grant Award Letter (GAL) to HDG applicant

• Applicant to return the signed Acceptance Form (on the last page of GAL) to HPB by the stipulated deadline

Stage 3: Implementation

• Applicant to proceed with the projects for which the HDG is granted for

• Artworks (e.g. menu book, posters) using HDP identifiers must be submitted to HPB for review and approval first before proceeding with any printing/usage

Grant support

Under the HDG, HPB will reimburse the marketing and publicity costs incurred by the HDP Partner in relation to the production of approved in-store marketing materials or amends to your website or app, aimed at promoting healthier dishes endorsed by HPB under the HDP, referred to as “Qualifying Costs”.

Under this co-funding grant scheme, after HPB has verified that the Qualifying Costs quotes are at competitive rates, HPB will reimburse you up to 80% of the Qualifying Costs actually incurred, up to the approved grant amount. The remaining 20% will be borne by you, the HDP Partner.

The amounts awarded under the grant may vary. Please refer to the section below to understand more, based on your type of business. If you have an application for the grant for two or more businesses, HPB will award accordingly based on the average number of endorsed menu items.

Some important points to note:

Non-qualifying Costs

The following costs will not be covered under the HDG:

• In-house services and/or production costs

• Products and/or services provided by the HDP Partner’s related companies

• Claims with competing interests

• Costs of hardware (e.g. poster stands, TV stands, iPads, etc)

• Late charges

• Operational costs and overheads (e.g. electricity, rental, manpower)

• Above-the-line (ATL) and Out-Of-Home (OOH) advertising costs

• Non-digital marketing and promotional materials which are outside of the store

Restrictions

The HDG will not reimburse costs incurred in connection with any project that:

• Has commenced prior to the approval of the HDG application

• Will receive other sources of government/non-government funding; or

• Will obtain any goods or services from the parent company, subsidiary or associate company of the HDP Partner (if any).

Grant duration

To qualify for reimbursement, all marketing and publicity initiatives for which the HDG is granted must be completed and submitted for claims, to ensure that the HDG approval process is completed within the 2 years qualifying period.

Grant disbursement process

HPB shall approve disbursement of the grant when it is satisfied that the HDP partner has completed the production and implementation of the approved marketing materials for the promotion of healthier menu options.

Disbursement will be based on the HDP Partner’s actual expenditure, up to the approved grant amount. The HDP Partner will be required to submit to HPB the final progress report and grant claim form together with the complete set of supporting documents.

1. Submission of softcopy documents

(2 weeks processing time)

Upon completion of all grant deliverables, HDP Partner to submit the following (within 2 years of grant approval date):

• Final report and grant claim form

• Sales report from project start date to claim date (minimum 3 months)

• Photo evidence of deliverables

• Original invoices to HPB for all deliverables

2. Audit of deliverables

(3 weeks processing time)

HPB will arrange for onsite audit(s) to verify on the following:

• Display of POSM

• Grant deliverables

3. Justifications for change in commitments (if any)

(1 week processing time)

HDP Partner to write in to explain and justify any changes to original commitment.

4. Grant disbursement

HPB to disburse the grant after review of the complete set of grant claim documents received.

For further enquiries, kindly email us at HPB_Healthy_Eating@hpb.gov.sg.