Grant - About the Go-to-Market Scheme
Discover how the Go-to-Market Scheme can support you in promoting your healthier ingredients.
Last updated 12 May 2026
About the Go-to-Market Scheme (GTMS)
GTMS encourages food manufacturers to innovate and market a wider variety of healthier ingredients and products suited to local tastes, thus promoting the uptake of healthier ingredients into Singapore’s food service industry. All ingredient products under GTMS must be already certified with the Healthier Choice Symbol (HCS) and from the categories found here.
Separate applications should be submitted for each different Qualifying Ingredient Category, but more than one product per ingredient type may be included in a single application of the same Qualifying Ingredient Category.
Each product will be assessed independently for eligibility. The committed sales volume of a scheme participant’s qualifying products in each Qualifying Ingredient Category (i.e. healthier oil, wholegrain noodle, wholegrain rice, sauce and dessert) should however be combined.
For instance:
Supplier A has healthier oil A, healthier oil B, wholegrain noodle C and wholegrain noodle D that have been HCS certified.
A single application should be submitted for healthier oils A and B, and sales for the healthier oil category will be based on combined sales volumes of healthier oils A and B.
A second application should be submitted for wholegrain noodles C and D together, and sales for the wholegrain noodle category will be based on combined sales volumes of wholegrain noodles C and D.
Each project’s qualifying period lasts for 1 year and can be renewed on a yearly basis.
Areas of support
Different areas of support
Marketing & Publicity | Trade Promotion | Ingredient Thematic Promotion (Opt in basis) |
|---|---|---|
GTMS supports your marketing efforts to promote healthier ingredients and products to F&B operators in Singapore. | GTMS supports your self-directed trade promotions to increase the receptivity of healthier ingredients and products by Singapore’s F&B operators. | This is part of HPB’s efforts to connect you with F&B Operators, to promote the use of your healthier ingredients into regular dishes and increase the availability of healthier options at selected F&B settings. Costs will be fully borne by HPB*. |
Supportable items include, but are not limited to:
| Examples of trade promotion include, but are not limited to:
| Examples of ingredient thematic promotion includes, but are not limited to:
*Terms and conditions apply. |
Grant support
There will be an overall cap of $300,000 across the categories of Marketing and Publicity and Trade Promotion. For these, HPB will fund up to 80% of the total qualifying project investment and scheme participants will co-pay the remaining 20% project cost. Scheme participants have the flexibility to utilise this $300,000 for 1 year.
For Ingredient Thematic Promotion, GTMS will fund up to 100%. Scheme participants need not apply for all supportable categories.
Scheme participants will need to submit a softcopy of the Quarterly Sales and Progress report as well as other required documents for the grant amount to be disbursed.
Ready to come on board?
Fill in a short form and we’ll reach out to guide you through the process.
For further enquiries, kindly refer to the FAQs or email us at HPB_Healthy_Eating@hpb.gov.sg