Healthier Choice Symbol

About the Healthier Choice Symbol Programme

Making healthier choices while grocery shopping may be rather challenging at times. To solve this, we have introduced the Healthier Choice Symbol. The Healthier Choice Symbol on packaged food products indicates that they are healthier options, and are an easy way for consumers to tell which food products are better for their diet than others! This empowers the individual to make informed food choices.

Today, the Healthier Choice Symbol can be seen on about 4000 different food products, spanning across over 100 food categories such as convenience meals, sauces, beverages and breakfast cereals. 

View the full list of HCS products.

Offering Healthier Choice products also opens up the opportunity to reach more consumers through the Eat, Drink, Shop Healthy Challenge, which rewards consumers for choosing healthier options, thereby promoting your brand and growing the sales of your products.

To find out if your company’s product is eligible to carry the Healthier Choice Symbol, take a look at the Healthier Choice Symbol Nutrition Guidelines [PDF, 622 KB]. 

If your company intend to sell HCS products in schools, please note some products might need to meet additional requirements. Please refer to the Healthy Meals in School Programme [PDF, 179 KB]. 

Healthier Choice Symbol Application 

Healthier Choice Symbol (HCS) applications are done via HCS Online and the only login mode is via Singapore Corporate Access (CorpPass). All companies (including foreign companies) would need to have a CorpPass account.

Logging into HCS Online 

1. CorpPass is a corporate digital identity for businesses and other entities (such as non-profit organisations and associations) to transact with Government agencies online. Owned by the Ministry of Finance and managed by Government Technology Agency (GovTech), CorpPass gives you greater control, security and efficiency for your corporate online transactions with the Government.

2. Please select a representative from your company as CorpPass Administrator and register your company on CorpPass. The role of a CorpPass Adminstrator is to manage the company’s CorpPass account, including management of company’s users, adding e-services and assigning roles in CorpPass. You may refer to available CorpPass User Guides for more information on how to register for CorpPass.

3. The company’s CorpPass admin has to add HCS Online e-Service and assign roles to Users in CorpPass.

4. Please refer to the below step-by step User Guides for CorpPass HCS Online e-Service:

   1. User guide or companies with existing CorpPass account [PDF, 1.2 MB].

   2. User guide for companies without CorpPass account [PDF, 1.2 MB].

5. Upon successful set up of company’s CorpPass account and HCS Online e-Service Access, the company may proceed to log in to HCS Online to start submitting your product application.

Applying for HCS

You can refer to the following User Guides for detailed instructions on the online submission.

1. User Guide to Onboarding [PDF, 2.8 MB]

2. User Guide to HCS Application Submission [PDF, 5.3 MB]

3. User Guide to Advertising Materials Submission [PDF, 1.8 MB]

You may also refer to the demonstration videos for the HCS online application submission.

In summary, here are the key steps:

1. Submit the application together with a nutrient analysis report of your product. The nutrient analysis report must be obtained from an independent accredited laboratory using approved methods, for example those accepted by the Association of Official Analytical Chemists. The nutrient analysis report must contain the nutrients needed to evaluate the application. Here is a guide [PDF, 195 KB] that helps you find out a list of accredited laboratories under the Singapore Accreditation Council-Singapore Laboratory Accreditation Scheme (SAC-SINGLAS).
   

2. If your company product qualifies for the use of the symbol, your company will need to sign a Licence Agreement [PDF, 280 KB] with us. Once licensed, your company will be permitted to use the symbol on its product packaging and for advertising, promotion and marketing purposes. All materials using the logo will have to be approved by us. You may refer to the HCS Licensor’s Usage Specifications [PDF, 9.8 MB] for the HCS colour, font and usage guidelines.
   

3. Your company is responsible for ensuring that its packaging labels and advertising materials conform to the Sale of Food Act and Food Regulations and are labelled in accordance with the requirements of the said legislation.
   
   For detailed specifications of the labelling and advertising requirements and regulation for food products, please refer to:

   • Food Regulations

   • Sale of Food Act

For more comprehensive information on the HCS application procedure, please download A Guide For Healthier Choice Symbol Application 2024 [PDF, 761 KB] (previously known as Handbook on Nutrition Labelling (Singapore)). 
For Health and Nutrition Claims, please download A Guide to Nutrition Labelling For Food Products (Singapore) [PDF, 1 MB].

1. Checklist for HCS Application Submission [PDF, 261 KB]

2. Checklist for HCS Product Packaging Artwork [PDF, 283 KB]

3. Checklist for Advertising Materials Artwork for HCS Products [PDF, 239 KB]

4. HCS FAQ [PDF, 641 KB]

Licence Agreement

The company can start to use the HCS logo on approved HCS products when a valid Licence Agreement is generated. To maintain validity of the Licence Agreement, the company would be required to conduct a yearly product review via HCS Online. The Product Review exercise includes updating the company’s HCS product list and declaring that the company’s products still meet the HCS nutrient guidelines and there is no change in the content of the products.

Companies which fail to complete the Product Review process within the stipulated time period will result in the Licence Agreement being terminated.  The company will lose its rights to carry the HCS on its products and these products will be removed from our HCS database. It is considered a trademark infringement if these products continue to carry the HCS logo.

Do note that if your product has undergone product reformulation, you will need to submit a new application through HCS Online. 

You may refer to this Product Review User Manual [PDF, 2.7 MB], Product Review demonstration video and Product Review FAQ [PDF, 330 KB] on how to complete the Product Review.

List your HCS Product

1. Once your approved product starts carrying the HCS logo on its packaging in the market, please go to the HCS Product Listing tab to list your product.

2. Listing the product(s) indicates that the approved product(s) have begun carrying the HCS in the market. Approved product(s) must carry the HCS within 3 months, as per Clause 4(d) under CONDITIONS OF USE OF TRADEMARK in the Licence Agreement:
   "It will ensure that the Trademark is placed on the Product(s) within three (3) months from the date on which the Licensor notifies the Licensee of the approval of the Licensee's application to obtain the licence to enable it to use the Trademark pursuant to the terms of this Agreement or such longer period as the Licensor may, in its sole and unfettered discretion, decide;"

3. The listed product(s) will be included in the list of approved HCS products on HPB's website. Beverages that are HCS-certified, do not contain non-nutritive sweeteners or sugar alcohols, and have a volume less than 330ml will also be included in the School Beverage List (SBL). The product shot provided will be used in the SBL. Barcodes of listed products will be used to award Healthpoints for the Eat Drink Shop Healthy (EDSH) Campaign, where applicable.

4. You may update the information you have entered in the HCS Product Listing tab at any time.

5. Please refer to the video below for a step-by-step guide on how to list products in the HCS Product Listing tab.

[List an approved product - https://youtu.be/kQaK1vE4tVM]

Updates

To stay relevant, we perform continuous review of guidelines to reflect the nutritional concerns of the population.

Feedback

Please fill in this form to report any IT issues faced while using the system, and include details and screenshots.

Testimonials

It is not difficult to make healthier food products; the real challenge is to develop and make healthier food products that still taste good.

— Prima Taste

The industry consult sessions with HPB provided us with a platform to surface our challenges for consideration during the process of revision, and the early engagement process helped us to prepare for upcoming challenges.

— Malaysia Dairy Industries

With the HCS symbol, consumers are able to identify healthier products more easily. Our consumer surveys and research showed that HCS logo is one of the 'positive triggers' that influences people's decision to buy the product.

— Ayam Brand

We were very pleased to see the encouraging response from our shoppers, including the elderly. The consumer engagement activities, like food tasting conducted within our stores, were successful in convincing our shoppers that healthy food can be tasty.

— Sheng Siong