This article has been archived and will not be updated. For the latest information about our programmes and initiatives, please refer to www.hpb.gov.sg or www.healthhub.sg.
Marketing ideas
- Highlight the benefits
Give them concrete examples of the benefits, e.g. a smoker will save $300 a month (one packet of cigarettes a day) or $3,600 a year if they quit smoking. The savings can be spent on a holiday in Australia with their family!
- Include family values
As people are often motivated to adopt healthy behaviours for their family, you can include success stories about a father who quit because of concern for his children's health from passive smoking.
- Need for role-models
Take the lead. Inform them that their supervisor / manager are taking part in the smoking control activities.
- Need for recognition
Appeal to their need for recognition e.g. by featuring them as participant of the month for outstanding performance. You may also hold a ceremony to reward the employees who manage to quit the habit.
- Make your message interesting
Make your message entertaining, humorous and interesting. You may use animations and cartoon character in your e-mail or flyers.
- Use common human needs
Appeal to employees needs to have more freedom and to be in control of their life and not to be controlled by their nicotine addiction.
- Make the activities relevant
Based on their feedback, choose activities which they are most likely to participate in. Smoking control messages & support can be built into other programmes such as sports events and family day carnivals.
Maximise attendance
- Workshop held at their convenience
Employees are not likely to stay back or to attend workshops on their off days. Workshops should ideally be held at a convenient time and place.
- Introduce fun elements
Facilitators may couple smoking awareness talks with other activities such as exercise sessions, yoga lessons and message workshop to add to the "fun" element.
- Lucky draw
Participants will need to answer some simple smoking awareness questions (related to the activity) to be eligible to enter the draw.
- Minimal registration fee
To ensure commitment to attend talks, you may impose a token fee of $5, refundable or exchangeable for a gift pack upon completion of the activity.
- Door gifts
Simple door gifts such as pens, notepads, bookmarks with quit tips, candies can be given away as mementos.
- Introduce point redemption
Points can be given to employees for every smoking control activity. The points accumulated can be used to redeem for gifts or vouchers.