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Quitting isn't easy. Yet, with a little support and lots of determination you can overcome every challenge. Research has shown that the chances of staying smoke-free improve by 5 times in the first 28 days of kicking the habit1.

[1] "Clinical and public health significance of treatments to aid smoking cessation. R. West and J. Stapleton. Eur Respir Rev 2008; 17: 110, 199 - 204"

The I Quit 28-Day Countdown programme is created to support individuals who want to take the first step towards a smoke-free life. By participating in the countdown, individuals can choose their own start date and receive daily SMS tips for 28 days to support them in their quit journey.

For more information, as well as to register for the I Quit 28-Day Countdown programme, please click here