With consumers today becoming more knowledgeable and increasingly conscious of the importance of staying healthy, there is a growing demand for various products, services and activities that help them lead a healthier lifestyle.
Close to the hearts of many Singapore residents, the shopping mall is often the go-to-place where people buy their necessities, have a meal or catch up with friends. Hence, there is great potential for mall operators to offer healthier lifestyle options to their shoppers and we believe these will be warmly received.
Through the Health Promoting Mall Programme, we partner mall operators to help them identify opportunities where they can promote products, services and organise activities that improve the health and well-being of the local community. These include:
- Regular mall workout sessions led by fitness instructors
- Healthier dining options at the food courts and restaurants
- Products endorsed with the Healthier Choice Symbol at the supermarkets
- Professional advice at the pharmacies to help a loved one quit smoking