About HIDS (For New Healthier Choice Symbol Ingredient/Product)
Increasingly, Singaporeans are dining more frequently outside of home due to evolving lifestyles and for convenience. According to the National Nutrition Survey 2010, 60% of Singaporeans eat out for lunch and/or dinner at least four times a week. With the War on Diabetes announced in 2016, there has been an even greater importance on health promotion and disease prevention.
With this background, to encourage the use of new healthier ingredients by the food service industry so as to improve the diet quality of Singaporeans when eating out, Health Promotion Board introduced the Healthier Ingredient Development Scheme (HIDS) in 1 July 2017.
The HIDS covers both oil and grain staples, mainly rice and noodles, as well as sugar-sweetened beverages, sauces and desserts. The scheme encourages food manufacturers to innovate and develop a wider variety of healthier ingredients and products suited to local tastes, as well as supports the industry in promoting the uptake of healthier ingredients in Singapore’s food service.
There are three supportable categories under HIDS, namely: (1) Product Development, Packaging and Certification; (2) Marketing and Publicity; and (3) Trade Promotion.
- Product Development, Packaging & Certification
Under this component, scheme participants will be supported to conduct innovations and developments of the healthier ingredient/product to be sold in Singapore. Examples include, but are not limited to, developing healthier cooking oil blends with better frying durability, developing noodles with higher wholegrain percentage, and re-formulating lower-sugar beverages using functional sugars (e.g. allulose).
HIDS encourages and supports continuous efforts made by scheme participants to market the healthier ingredient/product to F&B operators in Singapore, so as to increase their receptiveness towards healthier ingredients. Supportable items include, but are not limited to, product sampling, advertising, and cost of designing and printing marketing collaterals.
Trade promotion will be supported to recognise scheme participants’ active engagements to increase receptivity of Singapore’s F&B operators towards the healthier ingredient/product. Examples of trade promotion include, but are not limited to, trade discount, bulk purchase rebates, and customer loyalty benefits.
Please click here for the list of Supportable Activities under each Category.
HIDS will fund up to 80% of total qualifying project investment, and scheme participants will co-pay 20% of the remaining project cost. There will be an overall cap of $500,000 across the three supportable categories. Scheme participants have the flexibility to utilise the $500,000 across the three supportable categories.
Maximum Quantum per Qualifying Period
Product Development, Packaging, and Certification
Marketing & Publicity
The Applicant (“Company”) must fulfil the following conditions:
- Applicant must be a business entity registered with ACRA as a sole-proprietorship, partnership or company and physically present in Singapore.
- Applicant must intend to import healthier ingredient/product into the Singapore market, or intend to manufacture it within Singapore.
- Applicant must intend to supply healthier ingredient/product directly or indirectly to qualifying F&B and/or retail outlets in Singapore.
- Applicant must intend to supply healthier ingredient/product which meet the nutritional guidelines spelt out in Annex A of the Information Package.
- Applicant must have been in business for at least 3 years
To apply for HIDS, please download the Application Package.
Developed products must meet the nutrition guidelines specified in Annex A of the Information Package and be certified with the Healthier Choice Symbol (HCS) at the end of the qualifying period. HIDS supports the following categories of products:
1) Fats and Oils
- Edible oil (Food Service)
- Rice (Unpolished)
- Mixed rice
- Oriental noodles (Dry)
- Oriental noodles (Fresh)
- Instant noodles
- Malted or chocolate drink
- 3-in-1 or 2-in-1 coffee/tea beverages
- Sweetened drinks
- Asian sweet sauce
- Dark soy sauce
- Soy sauce (Others) and Marinades
- Sweetened syrups
- Tomato/chilli sauces
- Asian recipe ,ixes
- Asian savoury sauce
- Light soy sauce
- Oyster/Vegetarian Oyster/Abalone sauce
- Other sauces (Western)
- Pasta sauce
- Soup and broth
- Local and seasonal cakes
- Ice cream (includes sorbet)
- Frozen yogurt
- Local clear soup desserts
- Soup/Paste desserts (with dairy/cream)
- Ice shaving desserts
- Western cakes (Technical specifications listed under Cakes in Annex A)
Application and Further Enquiries
To find out more about how you can apply for HIDS, please refer to the Application Package for more details.
For a list of Frequently Asked Questions, please click here.
For further enquiries, contact us at HPB_HIDS@hpb.gov.sg.
Please use the following email subject titles:
Email subject title
[company name] HIDS application
[company name] Enquiry
[company name] Feedback
This page was last updated on 28 March 2019.